For companies of all sizes, running a campaign based on using promotional products such as our custom car air fresheners can be the boost you need to get your brand really established and recognised. When you get it right, this type of campaign can have immediate and long lasting effects for your business, as well as often the lowest cost per contact of any type of marketing method.
The key to making the most of this opportunity, however, is to really put the leg work in during the early stages. Your plan needs to be well designed, well thought out and ready to run way before you start handing out your car air fresheners to customers. You’ll need to have recognisable, achievable goals, and will need to be able to measure the success of your campaign so that you can decide how to improve it next time.
Here, we outline the stages and considerations you’ll need to make before launching your own car air freshener promotional campaign.
- Set your goals
You’ll need to have a particular goal in mind. This might be to add 1000 new contacts to your database. It might be to boost sales over a month or a quarter. Or it might be simply to generate a rise in traffic to your website. Whatever your goal is, you need to make it clear before you start so that you can manage everyone’s expectations.
- Set your budget
Your goals should help to inform your budget, and vice versa. If you are working on a fixed marketing budget, then you will have to ensure your goals are reasonable for the level of investment you will be making.
- Target your audience
If you know your audience are mainly going to be drivers, then a promotional car air freshener is a sure fire win. However, you still need to think about the branding and content of your product, as well as the shape that you will choose. If you’ve been in business for more than six months, you should already have a good idea of the typical demographic of your customers, which will help to inform your choices at this stage of the planning.
- Plan how your giveaway will work
As with any promotional product, giving the customer the right thing at the right time and in the right place is better than just handing them out any old how. The scattergun approach rarely works, and could end up costing your business dearly if none of those people were your target audience, or indeed had no interest in your services. It’s far better to establish a need and interest first, and then give the air freshener as a response to a good conversation, that way you know you have a chance of that customer coming back at a later date.
For most companies, this will be basic marketing sense. However, in many SME’s and new businesses, it can be very much a ‘suck it and see’ approach, as not all of us have qualified or experienced marketers on the team. If you need help or guidance with your campaign, or want to discuss any aspect of custom car air fresheners, please do get in touch with the team at Freshty and we’ll be glad to help.